The book's aim is to help you change the way you talk about your brand, and to think more precisely about what your brand does and why, honing in on what makes it unique. This best-selling book certainly supports his approach, focusing on the importance of talking clearly and effectively about a brand. As CEO of StoryBrand and the man behind the podcast and online conferences with the same name, Miller believes brands must be understood through the prism of story. This is essential reading for those looking to understand the deeper undercurrents of branding strategy.Īuthor Daniel Miller has a strong background in the topic of brand success through narrative, or story-telling. Beneath the tough call-to-arms for a more compassionate industry, there lies the enthusiastic idealism of an advertiser who's in love with the beauty of meaningful design. He's an exceptional, unwavering guide, who doesn't hold back from shaming those who fail to live up to his high ideals.
From there, Olins moves on look at understanding the zeitgeist and questioning ‘Big Brand’ responsibilities. The opening chapter is an unflinching critique of the ‘new authenticity’ that has dominated marketing for the last decade. Olins draws on the wisdom he accumulated dealing with some of the world's biggest companies and brands to champion high moral standards and ethical solutions. Industry legend Wally Olins's last book, Brand New: The Shape of Brands to Come, is a fascinating analysis of how branding and globalisation have shaped each other, and how the rapid evolution of technology (and consumers) has made selling and branding increasingly complex.
Malinic's Book of Ideas Vol 2 (and, similarly, Vol 1 before it) is also a beautiful book on branding, seamlessly combining his distinctive graphic style with insights into the creative industry. The dynamic entrepreneurial spirit that enabled him to carve a unique niche in the industry makes Malinic a perfect guide to brand design, and he excels at conveying the nitty-gritty detail and hard graft behind boutique studio branding. Malinic's frank, informal writing style is easy to digest, and although he only features his own work in the case studies, his enthusiasm and passion make this a thorough but approachable read. It's essential reading for anyone who hopes to follow in Malinic's footsteps and launch their own agency. Book of Branding is a detailed guide to everything you need to know to operate a branding studio, from copyright laws and strategies for client presentations to refining contracts and dealing with disappointments. Author Radim Malinic has forged a successful second career as a writer while running the small London-based agency Brand Nu.
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